Tony Lea, Executive Director, St John Ambulance Waterloo Marathon and Half MarathonThe team at Road Race Results has always been easy and reliable to work with as our team here is always changing, as is our annual unique property called the Red Bull Wings for Life World Run. Our venues, routes and time frames have changed but All Sports Marketing has always come through when we needed them. Its good to know there are some consistently reliable suppliers who can fill the gaps that we need each year, to reach past and future participants.
Peter and his staff have been with our event for over 14 years, since 2005. He’s now our primary vendor for Canada, and its been convenient and pain free to get things done by his team. Our event(s) have now become among the biggest in all the USA with over 30,000 runners but it’s always the small group of Canadians who attend that bring the most fun to our four races. Peter is a veteran of the race industry and he’s also always thinking of new ideas for us to reach new participants.
Perfect! Thanks Peter. For 2017, I’m going to recommend we increase our spend with MNR/RRR. Jeff Ball, Publicis P.R.
Longboat Island Run 2016
The Longboat Toronto Island Run is an established event, but we never stop looking for ways to introduce our race to members of the running community, or just remind them that we are here. Your extensive membership list definitely helped us to find some of those runners. I feel the e blast worked very well and I instantly saw a jump in registration numbers. Our numbers have moved ahead of last year, which is terrific! Lynne Bourque, R.D.
Dunnville 5km 2016 / Mudcat Marathon Weekend 2017
(2016) Thank you for your service during the Hauser’s Pharmacy Dunnville 5k 2016. I found All Sports Marketing to be helpful, professional and prompt in assisting me to advertise our event through posts on RoadRaceResults.com and social media boosts through the MyNextRace.com Facebook page. I look forward to working with you again during the run-up to our new event, the 2017 Mudcat Marathon Weekend.
Sheryl Sawyer, Mudcat marathon race director
Joe’s Team Triathlon
The Princess Margaret Hospital Foundation has been a big supporter of the services of All Sports Marketing for many years now, covering all of our endurance and charity related events such as the Ride to Conquer Cancer, One Walk to End Cancers and Road Hockey to Conquer Cancer. For Joe’s Team Peter has been with us since the beginning and even snuck his dog Jefferson onto the property with his booth one year. Peter and his team have always been prompt, professional and creative in their ideas and suggestions to help us always stay ahead of the competitive space that we are in. In 2015 we increased our distribution and advertising spend with his companies and look forward to more work in the future together. Kelly Webb.
The Calgary Marathon worked closely with the All Sports and MyNextRace team to help us make BIG strides as we celebrated the 50th Anniversary of our Marathon Race Weekend in 2014. We were very pleased with both the grass roots distribution that reached alot of old school runners as well as the online marketing and Facebook contest that exceeded expectations. To much delight we renewed all services again for 2015 knowing we were going to lose alot of street buzz after such a significant milestone year, and once again Doug, Peter and their team delivered for us. We do use the Banana Reviews and should do this better as it’s a great free marketing strategy even for a big event like ours.
Calgary Marathon Society
Monster Dash is Toronto’s first ever Halloween Run, at night, created by the team at All Sports Marketing on behalf of Good Times Running (GTR), a new events company. With knowledge of where the running market was headed, Monster Dash entered an already busy running and events space, with no fewer than four other night time and halloween themed runs in the greater Toronto market area. With strong branding, grass roots distribution and roll-up-the-sleeves attitude, and virtually no advertising budget and/or sponsorship support, and a major rain storm in the first year, Monster Dash still delivered a knock-out punch on race weekend! A top-rated Banana Rating continued in year #2, when overall attendance numbers doubled and fundraising for the charity tripled, which will lead to strong repeat consumer satisfaction and sponsor retention in the years to come.
This run concept proves unequivocally that the staff and crew from All Sports Marketing were able to deliver a unique, long lasting new run concept in a crowded market, with very little financing, an ideal business model for many not for profit races and events looking to achieve the same result.
All Sports Marketing were hired by our agency to assist with a large and important client of ours, the Kellogg’s Vector Bar brand. In 2014 we sampled over 90,000 bars through the channels of All Sports and MyNextRace.com and in 2015 we extended and exceeded these numbers including some media buys. We were so pleased with the price and service that we shifted monies from other channels to give more of our business to Doug, Peter and their small but hard working team of staff. Trafik Group
Holly Jolly Fun Run (Toronto)
We worked with the team at All Sports Marketing to enhance our event awareness by executing some online advertising after many years where our event only relied on social media and print ads from a sponsor. Even with little to no budget, Bruce and Peter were able to come up with some creative suggestions given their experience with the running community. Our event participation made a substantial increase (close to 50%), we will definitely look to consult with Bruce and Peter in 2017.
Thanks. Jess (MLSE)