How much do your services cost?
We have many options available to suit any budget. To find out more about pricing for our services, please click here.
What is Direct Marketing?
Direct marketing is essentially a promotion delivered directly to the individual prospective customer. At All Sports Marketing Inc., we embrace this concept and take it one step further to deliver a message to a specific and targeted group of people - the athlete.
What exactly does All Sports Marketing Inc. do?
We provide many services, although the core area of our business is literature distribution. We provide direct marketing and promotion for your running, fitness, or sport event. We make sure that your message is delivered through the right distribution channels to the right audience. By doing this, you will increase your chance that the people who view your marketing materials are the ones who ultimately participate in your race or event.
How do you do this?
We target your promotions to the RIGHT audience so you won't be preaching to the unconverted. Once we take delivery of your materials, we will have your event featured (amongst others) through our display system in front of athletes of all types - runners, triathletes, cyclists, and adventure racers.
In certain cases, we also arrange to have your brochures inserted into race kits prior to your event for the purpose of creating "buzz" for your race or event.
In addition to race kits, we also distribute to retail locations mainly consisting of running, cycling, triathlon and outdoor adventure stores. We also pride ourselves upon the fact that we have one of the largest distribution networks in the GTA consisting of gyms, fitness centres, and health clubs (both public and private) and community centres.
I already ship my brochures to retail stores and gyms. Why should I use All Sports Marketing Inc.?
You may already ship your materials to retail stores and gyms, but are they being displayed? Who restocks your materials when they run out? Even if you distribute to these locations yourself, our staff is always out there to ensure that your material has in fact been and are being displayed, that there is adequate stock, and refill your forms when they run out. Most of our clients consider us a "broker" on their behalf.
Most of our registration is done online. Is it necessary to have a registration form?
Even if most of your registration is done online, it is still recommended that you produce some form of print material to drive traffic to your website. Athletes cannot find out the information needed to register online for your event if they unsure of where to go.
You can also take advantage of the online marketing services available through MyNextRace.com to drive traffic directly to your website. Most of our clients use a combination of physical distribution and online marketing to provide a well-rounded marketing effort and the best bang for their buck.
What is the main benefit in working with All Sports Marketing Inc.?
We have assembled a great network of partners throughout the GTA and beyond. Our expertise in this area combined with the fact that literature distribution consumes valuable time, more of this time can be spent on acquiring sponsors, recruiting volunteers and putting on a great event.
Quite simply, we give you the time you need to dedicate to those responsibilities by doing the distribution for you and getting your message out to where you may not have access.
Even if you have a sophisticated network of volunteers and staff to help in this area, you can always do more.
Why does the All Sports Marketing Inc. system work?
With the number of events occurring in the marketplace always increasing, it is important for athletes to know about them. It has been proven that athletes will participate in your race or event if they have been provided with the right information (where, when, how much, type of event etc.) with adequate notice. Have a look at this scenario:
- 1.5% response = 150 new participants.
At an average of $25.00 per entry fee, it's a return of $3,750.00 - a profitable investment! At just 1% (one out of one-hundred), you'll still be ahead. Why would you say no to this?
When should my materials be ready?
The sooner the better! The more advance advertising you do, the greater your potential for a larger turnout. The following lead times are suggested for effective marketing:
- 3-4 months for 5-10K races
- 4-6 months for 10-mile to half-marathon distances, triathlons, duathlons, and trade shows/expos
- 8-12 months for larger half-marathons, marathons, adventure races, larger triathlons and other events requiring travel, hotel etc.
The lead times specified above are just a recommendation and it is not uncommon for races and events to have their promotions ready ahead of the curve. As a general rule, the larger the race, the longer the lead time.
We have many options available to suit any budget. To find out more about pricing for our services, please click here.
What is Direct Marketing?
Direct marketing is essentially a promotion delivered directly to the individual prospective customer. At All Sports Marketing Inc., we embrace this concept and take it one step further to deliver a message to a specific and targeted group of people - the athlete.
What exactly does All Sports Marketing Inc. do?
We provide many services, although the core area of our business is literature distribution. We provide direct marketing and promotion for your running, fitness, or sport event. We make sure that your message is delivered through the right distribution channels to the right audience. By doing this, you will increase your chance that the people who view your marketing materials are the ones who ultimately participate in your race or event.
How do you do this?
We target your promotions to the RIGHT audience so you won't be preaching to the unconverted. Once we take delivery of your materials, we will have your event featured (amongst others) through our display system in front of athletes of all types - runners, triathletes, cyclists, and adventure racers.
In certain cases, we also arrange to have your brochures inserted into race kits prior to your event for the purpose of creating "buzz" for your race or event.
In addition to race kits, we also distribute to retail locations mainly consisting of running, cycling, triathlon and outdoor adventure stores. We also pride ourselves upon the fact that we have one of the largest distribution networks in the GTA consisting of gyms, fitness centres, and health clubs (both public and private) and community centres.
I already ship my brochures to retail stores and gyms. Why should I use All Sports Marketing Inc.?
You may already ship your materials to retail stores and gyms, but are they being displayed? Who restocks your materials when they run out? Even if you distribute to these locations yourself, our staff is always out there to ensure that your material has in fact been and are being displayed, that there is adequate stock, and refill your forms when they run out. Most of our clients consider us a "broker" on their behalf.
Most of our registration is done online. Is it necessary to have a registration form?
Even if most of your registration is done online, it is still recommended that you produce some form of print material to drive traffic to your website. Athletes cannot find out the information needed to register online for your event if they unsure of where to go.
You can also take advantage of the online marketing services available through MyNextRace.com to drive traffic directly to your website. Most of our clients use a combination of physical distribution and online marketing to provide a well-rounded marketing effort and the best bang for their buck.
What is the main benefit in working with All Sports Marketing Inc.?
We have assembled a great network of partners throughout the GTA and beyond. Our expertise in this area combined with the fact that literature distribution consumes valuable time, more of this time can be spent on acquiring sponsors, recruiting volunteers and putting on a great event.
Quite simply, we give you the time you need to dedicate to those responsibilities by doing the distribution for you and getting your message out to where you may not have access.
Even if you have a sophisticated network of volunteers and staff to help in this area, you can always do more.
Why does the All Sports Marketing Inc. system work?
With the number of events occurring in the marketplace always increasing, it is important for athletes to know about them. It has been proven that athletes will participate in your race or event if they have been provided with the right information (where, when, how much, type of event etc.) with adequate notice. Have a look at this scenario:
| Postcards/Entry Forms | 10,000 pieces |
| Cost to Print ($0.125/pc) | $1,250 |
| Distribution Fee (Bronze Level) | $795 |
| Cost to Extra Business | $2,045 |
- 1.5% response = 150 new participants.
At an average of $25.00 per entry fee, it's a return of $3,750.00 - a profitable investment! At just 1% (one out of one-hundred), you'll still be ahead. Why would you say no to this?
When should my materials be ready?
The sooner the better! The more advance advertising you do, the greater your potential for a larger turnout. The following lead times are suggested for effective marketing:
- 3-4 months for 5-10K races
- 4-6 months for 10-mile to half-marathon distances, triathlons, duathlons, and trade shows/expos
- 8-12 months for larger half-marathons, marathons, adventure races, larger triathlons and other events requiring travel, hotel etc.
The lead times specified above are just a recommendation and it is not uncommon for races and events to have their promotions ready ahead of the curve. As a general rule, the larger the race, the longer the lead time.